Mike Balsam

VP Product Management Wealth Online and Mobile
Wells Fargo

Mike is Vice President of Product Management Wealth Online and Mobile for Wells Fargo Wealth Management. He leads the team behind the curated online and mobile experiences for High and Ultra-High Net Worth clients on wellsfargo.com and the Wells Fargo Mobile apps.

His 20 years in the financial sector with companies like Bank of America and Franklin Templeton have exposed him to both the technology and business aspects of the industry. Currently, at Wells Fargo, Mike’s focus is on evolving the digital landscape for Wealth and moving the organization in a direction that meets the broad spectrum of needs of our clients.

A big believer in the power of empathy, Mike strives to understand and connect with the underlying goals of the client.

Mike is a staunch advocate for a Diversity and Inclusion, actively participating in programs and team member networks supporting these goals. Mike resides in San Francisco with his wife and two children. He enjoys running his kids to activities, and occasionally playing racquetball.

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda

Day One – Tuesday, May 19 Shaping Consistent And Seamless Digital Experiences

Tuesday, May 19th, 2020

3:55 PM Panel Discussion Remix: The Future Of The Client Onboarding Experience

Fintechs and robos that are not burdened by legacy infrastructure and security concerns have been able to make onboarding, a key part of wealth management, easy and efficient. In this session, Daniel Aguillon from Advisor Group and Eric Larkins from SunTrust will take a close look at the future of client onboarding and we’ll show you how you can evolve to keep pace.

• Understanding that onboarding begins with the first customer interaction and is a good opportunity for developing a strong client relationship

• Implementing a mobile app with onboarding utilities that will make the process quick and painless

• Creating an omnichannel onboarding process to meet the clients where they are

• Shaping an onboarding experience that is customer-centric and will increase retention and loyalty

Day Two – Wednesday, May 20 Strategies For Tomorrow’s Wealth Management Clients

Wednesday, May 20th, 2020

2:35 PM Panel Discussion Remix - Using AI To Support And Empower Your Advisor

Advisors are a wealth management organization’s best or worst advocate, and their experience should be given the same importance than that of the clients. As AI becomes more widely implemented in the wealth and asset management industries, it’s crucial to hone in on how it can enhance the advisor experience to meet their needs just as much as your clients.

Using AI to create enhanced experiences for the advisor and by extension their clients
Identifying the tools and platforms your advisors need to strengthen their client relationships
Rolling out capabilities that serve both the advisor and the client (not just the client)